Trust me…you are going to want to bookmark this blog post!
You already know that Social Media is a tremendous way to build traffic to your website. What you might not know is the correct way to do it in terms of sizing images. This post is all about image size for Social Media.
There are so many social media channels out there that it is important to understand the different parameters when creating images for social media.
I came across this fascinating infographic on the recommended image sizes for all of the social media channels. 2016 has barely begun and trends that will affect us have already started to emerge.
I want to share with you this invaluable tool that literally sums it up in one excellent infographic.
The fact that content marketing is always changing at breakneck speed is why I like it so much. Literally every day you have both the opportunity to learn something new, as well as create something new.
Let’s look at some new eye-opening social media statistics that will really surprise you:
- Over the last 9 months, average daily video views on Facebook doubled from 4 billion video views per day to 8 billion.
- Infographics are liked and shared on social media 3X more than other any other type of content.
- Articles with an image once every 75-100 words get double the number of social shares than articles with fewer images
- 88% of consumers have purchased a product they pinned, and 49% have purchased 5 or more products they’ve pinned.
- Over 80% of pins are re-pins compared to 1.4% of tweets retweeted
Need I say more?
The numbers don’t lie! This is a seriously large opportunity for you to take your social media efforts into overdrive and accelerate your sales.
I would pay very close attention to the stats about interactive videos helpful site. I predict that 2016 will be the year of multimedia. Your customers are using many different types of devices throughout their day at different times for different reasons.
When they first get up, they may check their smartphone and then move on to their tablet to answer emails or read the news. At work, they may be using a combination of devices to get their information.
It’s not uncommon for me to have my laptop going, with my smartphone and tablet right next to me. I can’t say anymore which device I like best because I use them interchangeably all day and night. I pull up Social Media on every device that I have!
I will also admit that I watch videos on all of my devices. I really think that this year our customers are going to want to connect to us in more ways than they have done before. Content is still going to be king, but the way the content will be available to us is going to change. It’s an incredibly great time to be a content marketer!
I hope you find the infographic below to be very helpful in your efforts. My next blog is going to focus on how to make and/or curate videos. Videos do extremely well in Google rankings and as we can see from the stats video is a “must-have” in your toolbox.
What do you think the next big trend will be? Please share your ideas in the comments box below.
As always, thanks again for stopping by!