9 of the best proven strategies that you can implement immediately

Not a day goes by that I don’t get a question about how to increase website conversion rates.  At the end of the day, this may be the most important question ever asked.  The reason is because improving your conversations translates into revenue.

In our last blog post, we talked about strategies to drive more traffic to your website.  Now let’s take the next big step and figure out the best way to convert your visitors into long term customers.  Here’s an interesting statistic to think about…experts say that you have roughly 15 seconds to capture your audience’s attention.  If they don’t feel that you can solve their problem, within 15 seconds they will bounce quickly off your site and potentially never return.  I urge you to test this theory yourself next time you visit a website.

 

That’s why I wanted to share with you 9 strategies you can implement immediately to increase sales conversions and get your audience to take action…growing sales

Have a clearly understood and compelling value proposition

  • In my opinion, your value proposition is the singular most important factor in conversions.
  • It’s the core reason of why someone should buy from you versus your competition.
  • It’s how you communicate what differentiates your product.
  • Test a few different options with your potential customers first to make sure it really resonates with them.

Have a strong call to action:

  • Your message can make or break a potential conversion.
  • It needs to quickly tell your visitor what they should do and why should they do it.
  • Another tip is to create a sense of urgency so they feel motivated to take action.
  • It’s a fine line between coming on too strong and risk alienating your audience versus a very soft approach.
  • Include some type of a call to action on every page of content that you have created.
  • It doesn’t necessarily have to be a sale, but rather just helping them move through the purchase process.

Include call to action buttons:

  • Buttons are easier to see and click thru versus just a link, especially if you are viewing on a smartphone.
  • Things to think about are button size, color, verbiage and location on your page.
  • As a rule, rounded buttons perform better than square buttons.
  • Red colored buttons traditional performs better than other colors.
  • I recommend using the free plugin called MaxButtons to create your own custom buttons.

Include some type of incentive offer:

  • This could be something like a special promotion, or a free download of an ebook or guide you have created.
  • It could also be as simple as a money back guarantee.  This goes far for reducing risk.
  • I would test a few different types of offers to see what has the highest impact.
  • Do a competitive analysis of others who have been successful in your niche to see what they are doing differently.  It could spark some great idea for you.

Have testimonials & product reviews on your website:

  • This is just another subtle way to help reduce any anxiety that the visitor is having when making a purchase.
  • They should be authentic and diverse.
  • You can increase your conversions by having these as videos versus text on your website.
  • The ultimate example of this technique is Amazon.
  • Speaking for myself, I admit that these techniques do affect my buying behavior.

Include your picture on your website:

  • This a great way to personalize your site, rather than having it feel too sterile.
  • Another tip is to avoid the use of too many stock photos on your site…they look really staged.
  • I like to use Flickr Public Domain instead because they are a real authentic slice of life images.
  • You want to reflect your customer visually, so your visitors can better relate.

Focus on crafting a great headline

  • This will be the first thing your audience potentially sees, so make it compelling and interesting.
  • I recommend that you try the tool CoSchedule Headline Analyzer.
  • It actually rates your headline on several dimensions and grades you…it’s made a big different to me in attracting new visitors. Not to mention that it’s really interesting to play around with.

Make sure to have a simple lead form:

  • This is key when it comes time to build your marketing lists for campaigns.
  • My advice is to keep the form very clean and simple.
  • Choose just the information you need so you can minimize the number of fields.
  • I like to do just first name and email address, simple as that.

Create a lead nurturing program:

  • I have always heard that it takes about 7 touches to ultimately lead to a sale.
  • That’s why it’s important to provide value all along the way (awareness, education, trust, sale)
  • You want your visitors to keep coming back because they get value from you and they view you as a credible source of information.  Make your site a destination site!
  • Provide an incentive to to the visitor so you can build your email lists.  This could include advice blogs, videos, and other content that positions you as a trusted adviser and expert in your niche.
  • Implement email campaigns to share news, really interesting content, special offers, ebooks, etc…
Finally…

Test, test, test and then test again:

  • This the only way that you will definitively know what works and what doesn’t.
  • I recommend A/B testing, which is simply split testing of 2 versions of things.
  • There is lot’s of good, easy to use software to accomplish your testing goals this article.
  • I recommend Google Analytics Content Research because it’s a great starting point for beginners and it’s a free tool.
  • Here are the top things you should test:  your headline, your offer, your call to action, types of call to action buttons, the effect of different types of media (i.e. adding video) and also page navigation.

It always amazes me how a really simple tweak can make a massive difference.  I mentioned before that improving my headline increased my traffic by 75%.  Conversions = Profits.  With that said, take a long hard look at your site and create some simple A/B testing to see what performs best for you.  Remember, this is an iterative process…keep testing…keep improving…make more profits…then repeat!

Here’s to your conversion success!

Ruth

Ruth

Related Article:  How to Boost Your Website Traffic for Free: 11 Proven Ways

 

Triple Your Conversion Rates: 9 of the best proven ways

8 thoughts on “Triple Your Conversion Rates: 9 of the best proven ways

  • December 17, 2015 at 8:20 pm
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    This is a great article. I’ll be sure to try some of these tips out on my next posts. Especially the headline analyzer, it looks like a pretty cool tool and I know some of my headlines could use work. And I just downloaded the maxbuttons plugin, which I LOVE so far.

    Thanks for sharing!

    Amanda

    Reply
    • December 17, 2015 at 8:20 pm
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      Amanda, I’m so glad you are trying out these tools! The headline analyzer tool is absolutely amazing! I always thought that I had pretty strong skills at writing catchy headlines…this free tool upped the stakes for me.

      Thanks for your comments…

      Ruth

      Reply
  • December 17, 2015 at 8:24 pm
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    Hi, I think you advices are good and these 9 strategies do work but I always have problem with call to action. You suggest a strong call to action and in addition you suggest creating a sense of urgency. I believe that this works but I dislike it. I myself do not like to be pushed and I tend to act just oppositely. So I do not add such things to my reviews of products. But frankly I am not performing well. So the conclusion can be only one.

    Reply
    • December 17, 2015 at 8:26 pm
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      Jovo,

      You bring up an excellent point..If you push someone too hard, you risk alienating them. Like you, I don’t like to be blatantly sold to. I think you have to build credibility first by providing value in your blogs. You just motivated me to look at softer, yet effective calls to actions.

      Thanks,

      Ruth

      Reply
  • November 4, 2016 at 8:34 am
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    This has always been a strange subject for me – and I wouldn’t call myself a master marketing salesman!
    I feel that the call to action needs to be more and more cleverer these days to shine out – the competition for just about everything has increased dramatically!
    Do you have a template for the types of CTA’s you use?

    Reply
    • November 5, 2016 at 8:28 pm
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      That’s a great question Chris! I generally do A/B testing to optimize my CTO’s…The result is constant improvement. I really don’t use a template per se.

      Best of Luck!

      Ruth

      Reply
  • February 28, 2017 at 1:17 am
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    Hi

    Great Information on how to increase conversion rates.

    As a relatively new blogger my main goal at the moment is to increase traffic. I now know what to look for once my traffic increases, although I will start looking at some of these tactics as soon as I can.

    Any tips for creating an incentive offer when somebody really does not have a product like most affiliate marketers?

    I appreciate your information.

    Cheers

    Reply
    • February 28, 2017 at 2:26 pm
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      Chris:

      That’s a tough question. It all depends on the products/services you are focusing on. I have found that offering a guide or an e-book on a topic of interest works well. The key is that is should be something of value to your readers vs. a promotional offer.

      I hope this helps!

      Ruth

      Reply

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