Quick Tips:  How to lower your bounce rates

As a kid, I loved to bounce balls…all different kinds…from superballs to tennis balls…bouncing all the time.  I especially loved that toy that was a big ball with handles that you could sit on and bounce the day away.

Fast forward to today…I cringe when I think of bouncing because as a digital marketing professional, bouncing takesballs that bounce on a whole different meaning now.  I want to do less bouncing these days, NOT MORE…

Bounce rates are calculated by how much time a visitor spends on your site.  The bounce rate is the metric showing what percentage your visitors are coming to and leaving your site.  For blogs, a bounce rate of between 60% – 80% is considered to be pretty good target.

Bounce rates are very complex animals…the first step is to diagnose what’s affecting it.

It could be any number of things, so I wanted to share some quick tips to show you how to lower bounce rate:

Use Google Analytics:  Use Google Analytics to help figure out why your bounce rate is so high.  I had some weird spikes in traffic recently and it turned out to be spam referrals.

Use a Plugin:  I installed a plugin called Block Bots, which blocks or redirects spam traffic from bots.  This plugin worked for me.

Add Video:  Embed a relevant video to your post to make it more interesting and engaging to your reader.  Place the video towards the top.  Embedded videos really help with your rankings in Google.  In terms of length, it depends on what you are trying to accomplish.  Shorter videos tend to be watched in full.

Include a Featured Image:  A great image at the top of your post can really enhance your content and draw in your visitor to want to read more.

Use Multiple Images:  This really helps break up the text and makes for a far better user experience.  I generally try to include 1 image per every 350 words to keep things interesting.  To create my own unique images, I like Canva and Imgflip.

Another thing to think about is the quality and relevancy of your posts themselves.  The key is to have your visitor stay on your site longer because they are finding valuable information they need to solve a problem.  If the information isn’t relevant to them, they will bounce…it’s just human nature.

I hope these tips will help!  As always, please feel free to leave me a comment or question.

Ruth

Ruth