I want to share some tips for writing a great blog post every time and more importantly in record time!

Yes…my name is Ruth and I am a procrastinator and a day dreamer.  I am particularly a procrastinator when it 2900821584_94cc1466af_zcomes to writing 1,500 word blogs posts.  There, I have said it out loud!

To date, the most I have been able to write at a single sitting is 1,100 words and then I hit a big brick wall.

Mind you, they are good relevant words that really teach you things, but it is still only 1,100 words.  I’m sure many of you can relate as you are building out your content for your website.

So, I have decided that I need personal challenge and I would like you to join me…

Our goal is to write an amazing 1,500 word blog post in under 2 hours!  I am very goal oriented so this type of challenge really appeals to me.  I hope it motivates you too!  Remember that your blog post needs to be high quality, relevant to your audience and length of 1,500 words or more.

Why 1,500 words you may ask? The answer is twofold…first is because search engines like longer, better quality posts to rank well.  The second is that it’s the sweet spot to provide your readers with more in depth information that they find of value.  This is definitely the trend in creating effective blog posts.

To get us started, I’m going to share with you my top 10 tips on how to write great website content in 2 hours or less…

Part 1:  As Nike says, just do it!

1.  Find a quiet place with no distractions so you can focus.  This may require that you get up a bit earlier if you have kids.  I personally do my best work between 6:00 – 8:00 in the morning.  Sometimes I just like to go to my 11897173274_205da3b7fa_mfavorite coffee shop, grab a coffee and a scone and then I’m all set.  I also find Panera is a good place to write.  If you are doing this from home, make sure you have coffee and a snack on your desk so you aren’t tempted to wander away and then lose all focus cymbalta cost.

2.  Do an outline of your blog, so it is broken down into smaller more manageable chunks of information.  When I outline my blog posts, I actually work a bit backwards because I want to make sure that I deliver on what I said I would and then some.  I usually divide my blogs into 4 or 5 parts that build on each other.  My litmus test is if the  headlines alone tell the story.  Works every time!  

3.  Try to write 2-3 blogs at once so you have some in your back pocket for a rainy day.  I admit that this is easier said than done depending on your time constraints.  Other professional bloggers that I know prepare a few blogs in advance of their vacations and then schedule them to release on certain days.  It’s very easy to set this up in WordPress with just a few steps.  Don’t get blogged down by this…and yes, I couldn’t resist the pun! 🙂

4.  A trick that I just learned is to talk it out as you write it…it can make your blog feel more personal and conversational.  I tend to write my blog posts as if I were speaking to someone directly.  It really does help to hear your words spoken.  It also helps bring your words to life in your own voice and personality!

5.  Get your ideas out of your head and down on paper quickly…you can always edit later.  I used to find that there is so much I wanted say about a topic that I end up swimming in all the minutia and my efforts become counter productive.  I think you will be amazed how much more productive you become when you start following this method.

Part 2:  Make it part of your daily routine to strengthen your writing skills

6.  Practice writing every day so you will improve…think of it as a “writing workout”.  You do not need to set out to write a novel, but practice your writing skills on a daily basis by writing a page or two on a topic that you are interested in.  There is a great book on content writing that I highly recommend called “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” by Ann Handley from MarketingProfs.  I put a link to her ebook at the bottom of this blog post.  Please check it out and let me know what you think.

7.  Inspiration for your next blog could come from anywhere…carry a small notebook with you so you can4080974467_ba6e55b30b_m jot down new ideas or use your smart phone to record your ideas.  There are also plenty of great apps to help you capture all your ideas as soon as you have them.  I have had some of my most successful ideas in some of the most unusual places, like yesterday while I was swimming.  If the muse of inspiration strikes you, just go with it!

8.  Write the main body content of your blog post first and then circle back to do the introduction…I think this can really strengthen your intro and set the stage for a very engaging blog.  It may seem odd at first, but trust me, it actually works very well.  This way you create an introduction that better fits what you have written about and it will also help when you do your keyword research for SEO.

9.  Use imagery to spice up your content. I just read in a recent study that content with images is 94% more likely to be read versus content that is just text.  My rule of thumb is use a relevant image for each 500 words.  Two of the best places I have found for free images are Flickr and WikiMedia.  Please make sure all of your images are in the public domain so your aren’t breaking any copyright rules.

10. If all else fails, outsource your content to a service like Fiiver.  I am personally not a great fan of outsourcing your own content, but sometimes it’s the best way to get something done quickly.  I would only outsource as a last resort.

Here are some extra bonus tips that I hope you find helpful

Bonus tip # 1:  Invite some guest bloggers who know your niche well and are already perceived as being an authority on the topic.  It’s always good for your readers to get a different point of view.  You can also reciprocate on their website by being a guest blogger for their audience.

Bonus Tip #2:  Think about the concept of curating content from somewhere else.  I’m sure you follow some other well known bloggers or leaders within your niche.  This is a great strategy to know the topics they are writing about and then be able to refer to and build on their work.  What I like about the content creation strategy is that you are providing your readers with very relevant information and yet you are still writing “in your own authentic voice”.

I am starting my personal challenge tomorrow, how about you?  What are some of your favorite tips when writing long form content?  Please share your ideas in the comments section.8446149786_b5b8220f9f_z

Have you found a way yet to beat the clock and still provide high quality content?

Thanks for stopping by!

Ruth

 

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How to Write a Great Blog Every Single Time