Have you ever heard of the concept of “compounding blogs”?
Essentially, these are blogs that keep building and building traffic over time versus peaking and then petering out. This is key because it improves your SEO results and rankings in the long run. Their impact grows over time.
In other words, they are like evergreen blogs. In addition, they usually appeal to a wider audience, include somekind of advice to solve your target audience’s problem, and are not date or event driven.
What’s the best way to structure a compounding blog?
- Your compounding blogs titles should be 11 – 13 words as a rule of thumb
- Titles with numbers are always good (i.e. Top 10 ways to…)
- Use words like “best”, “top”, “why”, “how”
- Include advice and product reviews to position you better as an authority
- Make your blog easy to read and scan quickly through
- Use bullet points for ease of reading
- As always, include relevant images that bring your posts to life
- Make sure you include links to past posts that are related
- Include long tail keywords because they are an indicator of intent to buy
- Publish high quality posts consistently…2 – 3 times a week
- The length of the blog should be between 1,000 – 1,500 words
Here’s a good tip for you…update older posts that had previously performed well. Maybe there is new relevant information for you to include? I just did that with some of my product reviews.
One of my colleagues recommended that you should shoot for about 10% of your blogs to be compounding. I intuitively would have thought that number would be higher, but I trust his opinion. My educated guess is that a compounding blog ultimately accounts for a higher level of traffic overall vs. a normal blog.
In summary, compounding is a good strategy for the long term life and ROI of your blogs. If you have some additional information or advice on compounding blogs, please share it with the community.