Behavior Flow & Google Analytics – Two Peas in a Pod
But first…What is Google Analytics & Why is it So Critical to Your Success?
When it comes to monitoring and reporting website statistics, no one does a finer job at it than Google Analytics, the powerful (Free) analytics tool that has become the de-facto industry standard for this purpose.
From measuring the total visits to your website, to analyzing trends for men and women of different age groups, Google Analytics is going to become your best friend when it comes to optimizing your blog and online marketing efforts.
Today, we are going to talk about Google Analytics behavior flow, one of the best google analytics dashboards and how you can use behavior reports to assess the performance of your content based on user actions on your website.
Google Analytics actually has a dedicated Behavior reports tab inside its main interface. These reports tell you how visitors are interacting with your website, what pages are they visiting and what actions are they performing. Here are the 7 ways to get even greater insight. This knowledge will easily put you way ahead of your competition!
1. Look at the visitor flow on your website
Google Analytics gives you a nifty behavior flow report which lets you see the path visitors commonly take on your website – from the first page when they enter to the last page when they leave. This information can give you very valuable insights into where visitors are coming from, what the most common areas of interest are and what makes them leave.
2. See how visitors interact with your content
Google Analytics can help you understand how visitors interact with your content. You have various reports at the ready:
- All Pages – Your top content along with the average amount of revenue generated by each page. This can help identify which content performs best on your website.
- Content Drilldown – If you have multiple folders inside your website (such as site.com/blog or example.com/support), then you will find this report helpful in isolating the performance of content within each folder.
- Landing Pages – Check out the top pages on your websites that visitors are entering. You can use this knowledge to optimize and improve those specific pages for maximum effect.
- Exit Pages – Check out the top pages on your website that visitors are leaving from. This is very important and you can use this information to see what you can do to keep visitors on your website longer.
3. Website performance
Understanding your website’s performance in terms of loading speed can go a long way towards making a great impression. Typically, sites that take more than a few seconds to load make a bad impression and cause the visitors to bounce off.
Google Analytics can identify your site’s performance issues and help speed it up. You can get detailed metrics regarding site loading time, which will help you determine whether you have a slow web server that is costing you valuable visitors.
You can also get detailed reports on how long your most visited pages take to load compared to the overall average, which you can then use to optimize the pages that are above the average loading time.
You can see how fast specific elements load on a page and you can even get detailed suggestions from Google on how to improve certain areas of your website to improve the loading speed. Properly utilizing this information can make all the difference for new visitors to your website.
4. Visibility into searches made on your website
Google Analytics gives you a great way of tracking the searches made on your website. It will show you behavior such as where and when the users initiated a search, what terms the users mostly search for and is the search box helping the users find their content or are they just leaving your site (bouncing off)?
These questions will help you understand the search behavior on your website so you can optimize the experience and make sure users find what they’re looking for easily and don’t leave your website.
5. Tracking events on your website
Google Analytics is an excellent way to track the events that occur on your page. These events can be clicks, audio/video playbacks, file downloads and more. You can get a lot of event reports to analyze your customer behavior.
- Events Overview – Total number of events based on category or action.
- Top Events – Events with most visitor interactions. You can use this metric to find out what actions most users are performing, so that you can enable them more. For example, if users are clicking specific types of links, then maybe you can consider putting more such links in your content.
- Pages – Pages that have the most amount of user interaction. You can use this information to analyze such pages and see what is so special about such pages; then you can apply the same on the rest of your website for maximum effect.
- Events flow – This report displays the path visitors take on your website from the moment they arrive to when they make an interaction. You can use this information to understand what drove the visitors to make the interaction in the first place. Maybe they were attracted by a particular landing page or maybe they found an article on your website that invoked a lot of interest?
6. Tracking ad clicks and the revenue generated
Many bloggers use Google AdSense as a way to monetize their blogs. If you use Google AdSense and if you connect your AdSense account with your Analytics account then you can see various AdSense reports, which include:
- AdSense Overview – Total revenue generated along with CTR (Click-Through Rate), RPM (Revenue Per thousand impressions) and total number of impressions.
- AdSense Pages – Pages on your site generating the most amount of revenue.
- AdSense Referrers – URLs that are driving visitors to your site who click on your ads.
7. A/B testing
You can use Google Analytics to carry out experiments with your website layout. You can conduct simple A/B testing on your landing pages to see which variation performs best. A/B testing is a technique where you change the page layout without altering the content and check to see which layout/configuration works best with your customers.
Web analytics are crucial for understanding an online business, be it a small blog or a large e-commerce website. There are many such tools available, both free and paid. The most renowned among them is perhaps Google Analytics, owing to the fact that it is free and very powerful at the same time.
Although Google Analytics has its pros and cons – it has attracted a large number of marketers and webmasters mostly because of its flexibility and ease-of-use. It can be applied across various digital environments; websites, mobile apps, YouTube videos, and so on. Google Analytics allows customized data collection and reporting, and includes advanced features such as e-commerce and goal tracking.
Not to mention that it is free to use and comes with free training courses as well!
Here’s an excellent Google Tutorial Video…
With that said, Google Analytics does have a few downsides. It is very complex and it keeps being updated constantly, making it hard for beginners to follow and necessitating constant training. There is a paid version as well, which is very expensive and has many features that the free version doesn’t, such as unlimited number of goals, complex custom reports and so on.
Google Analytics may have its complexities, but it is still the best free tool for beginners and advanced users alike. It can be used to gather useful insights into customer behavior, which you can then use to customize and tailor your content to the users’ needs. This understanding is crucial to the success of your online efforts.
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